Creating the next generation is on every Golf Professional and General Manager’s priority list. However, we can often fall into the trap of de-prioritising junior golf as other tasks take up our time. It takes concerted and long-term effort with to drive it.

Designing unconventional golf membership categories to target active young professionals. The Access Membership has succeeded at Lonsdale Links as a lifestyle option.

Is the membership business the only business that golf clubs can operate in? In this blog I explore the benefits a hybrid model can make for overall business revenue and success.

How do you attract new or beginner golfers to your club? Additionally, how do you remove the barriers that stop a new golfer from purchasing a golf membership? Enter, the Starter Membership.